Business Case ERAM
How to create a Magento e-commerce website in record time?
In 2014, ERAM was seeking a single contact able to manage the redesign of their website from start to finish. They came across SMILE and both companies started out on an intense 8 month adventure.
A multibrand business
ERAM and Smile, the protagonists in a passionate story…
On the one hand Eram, the French shoe leader had an urgent need to revamp their e-commerce website to adapt it to web user's tastes and make it responsive. On the other, Smile, 360° expert of internet technologies and UX design, ready to rise up to the challenge of designing a new website in record time.
- A new graphic strategy to strengthen the brand's image and improve user experience.
- Magento is an Open Source solution.
- WordPress as a blogging environment.
- Ingoing and outgoing flows enabling all the tools in the Eram ecosphere to exchange information online and offline.
- Akeneo as a product information management tool (PIM) to support the e-commerce platform.
Which strategy should we adopt to complete an e-commerce site in 8 months?
Smile's solution: high level expertise, proximity and a finely tuned organization!
throughout the project!
Target achieved for Eram and Smile!
- The ERAM website was online for the deadline!
Web users discover a premium customer experience with new intelligent user processes:
A new blog and Instagram photo galleryPrivate sales managed online
- Perfectly operational synergy between the website, the ERAM ERP and retail outlets: orders are now delivered in under 72 hours