Business Case Auchan

Innovating to make your projects more passionate!

For the design and deployment of Auchan websites, Smile has decided to put the emphasis on technology and innovation, with the new version of Magento 2.

When Auchan contacted Smile to produce their Luxemburg website, the new version of Magento, Magento 2, is being developed. An opportunity for Auchan to obtain the best e-commerce services , increasingly powerful and efficient For the Open Source web designers at Smile, the project is also an opportunity to increase their technical skills.

The project is therefore extremely exciting for both partners. The result? A cutting edge website and the possibility to win one of the most interesting challenges of the time!
The developments in Magento 2
  • Improved security
  • Automatic tests (functional, integration, performance, etc)
  • Optimized management of large volumes of data
  • Integration of front and back end recent technologies (HTML5, jQuery, Composer…)
  • Increased customization thanks to a more flexible e-commerce architecture.

Auchan Frais Luxembourg, one of the 3 first Magento 2 sites in Europe!

Mission accomplished In June 2016, only 7 months after the release of Magento 2, Smile and Auchan opened the new website

The team also applied a co-innovation approach, developing an in-house module to meet the specific needs of retailing.

New in user centric e-commerce

Retailer Suite Module : displaying product offers depending on in-store selection

Orders reserved with a choice for in-store pick-up times


- Magento CE 2.1
- ElasticSuite 2.1
- Retailer Suite
- Interface with Talend
  To guide us in our choices, we followed the recommendations of Smile's and our technical teams. Working on a new solution is a challenge in itself and a significant motivation for our staff.
Claire Thelliez, manager of the front-office
development service at Auchan e-

The 1st aim to create a sustainable base for the pilot project has been achieved.

Auchan and Smile can now expect a successful deployment of this bold technological adventure in another country (multi-currency and multi-languages).

A great project,
should be rewarded !
As a precursor in the development of Magento 2, Smile was awarded the Magento Global Elite label, one of only 5 companies in the world, including 3 in Europe.

Smile and Auchan, a long-term relationship!

For 5 years, Smile has supported Auchan on many Internet projects, that are increasingly beautiful and efficient. 3 developers work every day on the maintenance and/or creation of new Magento e-commerce websites.
Free IT to unleash your innovation potential