Our expertises

Digital Experience

Optimize your digital experience with tailor-made solutions: UX, DXP and digital tools to increase conversions and build customer loyalty.

Successful digital experience

Discover how to create a digital experience that captivates your users. We help you deliver a personalized and seamless experience at every touchpoint , whether it's your website, mobile app , or social media , while boosting customer satisfaction and loyalty.

Optimize your digital customer journeys

Your key to a successful digital experience? Expertise, innovation, and responsible engagement


Today, it's essential to build industrialized digital platforms with your teams that skillfully combine design systems and advanced content management tools for rapid and efficient deployment. This approach ensures visual consistency with your brand guidelines and strengthens your brand image.


The demand for a unique and omnichannel digital customer experience is driving us to rethink customer journeys and digital ecosystems to offer personalized content and services at every interaction. Digital Experience Platforms (DXPs) and Customer Data Platforms (CDPs) facilitate this personalization.


Responsible engagement is essential today. For users, it implies a combination of eco-design, green IT , accessibility, and digital inclusion. For organizations, it also means integrating trusted digital practices , security, and digital sovereignty, where open source is often a suitable solution.

With over 20 years of experience, we continue to revolutionize the Digital Experience by integrating new technologies such as AI. Our pragmatic approach to UX and our understanding of the challenges surrounding customer knowledge are transforming companies' digital presence, guiding them towards a future that combines personalization and efficiency.

david renoux

David Renoux

David Renoux, Head of Digital eXperience Solutions

Customized and flexible digital solutions

MACH, Composable, Headless, custom development… customized solutions

Smile offers comprehensive technical expertise for your digital experience. We master content management tools, MACH/Composable solutions , JavaScript frameworks, and custom development to meet your unique needs.

This flexibility allows for the creation of customized solutions, aligned with your objectives and optimizing the user experience.

25

years of experience

+250

satisfied customers

70%

of the CAC40

Our Digital eXperience expertise