Personalised customer experiences that engage, build loyalty and turn every interaction into a driver of growth at every stage of the journey.
In a highly competitive market where the quality of interactions shapes the entire customer relationship, the challenge here is about going beyond mere presence to deliver consistent, effective and distinctive experiences at every touchpoint.
Your customers expect a series of highly personalised journeys, new services and innovation within a complex omnichannel environment. From initial interest to customer loyalty, every interaction counts, and every channel has a part to play.
Alongside this, your IT system needs to be ungraded to accommodate agentic AI and innovation within a coherent framework, all without disrupting business continuity. Technology is becoming a driver of business performance.
Economic realities call for rapid, sustainable business performance, swift deployment and reduced operating costs.
At Smile, we create products that combine user experience, technological innovation and long-term operational performance.
x4
accelarated TTM
100M
€ in 8 years
100%
compliance
The key challenges we address
- Acquire new customers and boost engagement across all touchpoints.
- Deploy solutions quickly and cost-effectively, and make life easier for business teams.
- Hyper-personalise interactions and ensure consistent experiences across all channels.
- Harness innovation to set new standards in customer experience.
- Optimise B2B operating costs by taking catalogues and orders fully digital.
- Deploy agent-powered sales and AI to automate complex customer journeys.
- Break into new markets and expand into new territories.
- Unify omnichannel sales by streamlining inventory management, PIM and OMS.
- Accelerate time-to-market by harnessing AI to reduce delivery times tenfold.
Our three accelerators to help you tackle your challenges
- Agentic AI is becoming a vital component in the overall customer journey, setting new standards for customer experiences and offering opportunities to streamline business processes.
- Digital autonomy lets you build a robust technological ecosystem that ensures your organisation stays resilient, sustainable and efficient in an uncertain environment.
- The Augmented Factory draws on both AI and agentic AI to drastically reduce time-to-market and keep investment in check.
David Renoux
Solution Leader Digital eXperience and mobile
A recognised expert with over 15 years’ experience in the mobile and digital sectors, David helps companies create and roll out innovative solutions focused on user experience and the user journey. As Smile’s Digital Experience & Mobile Solution Leader, he oversees major strategic initiatives, ranging from mobile app development to orchestrating 360-degree digital experiences.
Julien Fortumeau
Solution Leader eCommerce
Boasting 15 years’ experience in digital and e-commerce, Julien has seen how established models have reached their limits, and supports organisations that want to stay ahead of the curve: monitoring shifts in customer behaviours, how AI impacts on the customer journey, and new models in e-commerce.