Building a Better Business Using the LEGO SERIOUS PLAY Method - “lean backwards meetings” to “lean forward meetings”


Lego serious play logo

The LEGO® SERIOUS PLAY® Method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Each participant builds his or her own 3D LEGO® model in response to the facilitator´s questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem-solving and decision making.

Studied version 2.0
Licence Open Source & Licensed
Creation Date 1996


Interested in an initiation workshop or a tailormade workshop? Contact our innovation department!

The purpose of LEGO® SERIOUS PLAY® is to change “lean backwards meetings” to “lean forward meetings” , where the result is more participation, more insights surfaced, more engagement and, ultimately, more commitment and faster implementations.

The LEGO® SERIOUS PLAY® method (LSP) is a facilitated thinking, communication and problem-solving technique for use with organisations, teams and individuals. It draws on extensive research from the fields of business, organisational development, psychology and learning, and is based on the concept of “hand knowledge.”

LEGO® SERIOUS PLAY® is based on a set of fundamental beliefs about leadership and organizations:

  • Leaders don’t have all the answers
  • Their success is dependent on hearing all voices in the room
  • People naturally want to contribute, be part of something bigger and take ownership
  • All too often, teams work sub-optimally leaving knowledge untapped in team members
  • We live in a world which best can be described as complex and adaptive and allowing each member to contribute and speak out results in a more sustainable business

At Smile, we decided in 2018 to help a few of our collaborators to get training from the association of master trainers in order to become certified LSP facilitator. Since, we are offering an initiation workshop in many agencies and corporate event we held, as well as a complete tailormade workshop to our client to fit their needs. 

LEGO, the LEGO logo, SERIOUS PLAY, the Minifigure, the Brick and the Knob configuration are trademarks of the LEGO Group.

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