SMILE announced today that it has won the Innovation Award at the inaugural Oro Brilliance Awards. The awards recognize companies that have demonstrated exceptional leadership and innovation in supporting the rapid adoption of Oro’s award-winning suite of B2B eCommerce products by global manufacturers, distributors and suppliers. The winners were celebrated at a virtual award ceremony on Wednesday, May 19th.

The Oro Brilliance Awards recognize exceptional partner companies for their monumental role in ensuring the smooth deployment and customized integration of OroCommerce-powered projects, and also their strategic consultation on creatively using Oro to solve business challenges and drive measurable growth via tailored solutions.

SMILE was honored with theInnovation Award, which recognizes partners that the Innovation Award recognizes the partners that orchestrated challenging and ambitious OroCommerce projects, and demonstrated exceptional technical skills, creative thinking, elaborate integrations, and innovative problem-solving to address complex customer business needs.
SMILE worked hand-in-hand with Oro to help top B2B brands to transform their B2B selling online, drive sales productivity, and deliver great customer experience in digital commerce.

“We are very pleased and proud of the recognition of one of our major partners and the joint development of our activities. Together, we innovate and improve our customers B2B e-commerce platforms, across all sectors, and support them in achieving their business goals”, said Alexy Varloteau, Head of Partnerships at SMILE.

“We’re fortunate to have such an amazing roster of solution partners. They are the top experts in e-commerce digital transformation who share Oro’s mission in providing the most comprehensive, scalable, and flexible solutions for today’s B2B businesses,” said Yoav Kutner, CEO and co-founder of Oro. “We’re so proud of every project coming out of our partner ecosystem, and that’s why we’re creating a tradition to celebrate them at the annual Oro Brilliance Awards.”

About Oro, Inc.
Oro, Inc. offers a suite of open source commerce applications: OroPlatform, OroCRM, OroMarketplace, and OroCommerce, the only open-source eCommerce platform purpose-built for B2B companies. Oro's founders previously founded Magento and have deep experience in the eCommerce industry. They include Yoav Kutner, CEO; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro's advisory board. For more information on OroCommerce, visit

We are 1700+ digital creative and doers in 7+ countries, passionate about open source solutions.
Since we were born, our approach is based on a deep understanding of your market specificities, your business and financial perspectives, and your expectations from now onwards to the next years.
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