Smile is proud to announce the acquisition of the digital agency Adyax, European leader in the open source CMS Drupal, with support from Eurazeo PME.

Adyax is a renowned digital agency that leans on a team close to 350 experts specialised in the development of digital projects.

Smile + Adyax is now 1700 digital enthusiasts, including 600 Drupal experts, ready to digitize Europe with open source technologies.

The new combined Smile/Adyax entity aims to become the European digital leader over a 3-year horizon with a turnover of nearly EUR200M. Through their combined expertise, this merger will enable customers, French and international key accounts, to benefit from synergies and receive a wider support at every stage of their digital transformation.

Marc Palazon, Smile CEO, says “We are very pleased to combine our two companies. We are very familiar with Adyax since we have been following them for nearly 8 years. Adyax has grown rapidly on values it kept over time: customer respect, quality, very high level of expertise. Our industrial and business synergies are obvious. Together we give birth to a new European digital champion with nearly 1700 experts. We will make the open source the primary driver of the European digitalisation.”

More information on this acquisition? Read our press release on