Business Case Lindt
Fly Around the world in 20 websites
In 2014, the renowned chocolate company Lindt was seeking string experts able to support them in the re-design of their main website and its various sub-websites in 20 countries. Smile met their requirements and began this international journey: inventiveness, flexibility and especially belief!
Smilers become globe trotting Open Source integrators
Europe, North America, Asia, etc. To meet the project's marketing and business requirements, Lindt needed flexibility and good organization. They must adapt to customers needs around the world, as well as respecting the budget and meeting the deadlines.
The idea was to develop a master platform, a « base ». It became the ideal solution to support the different websites and developments in all the countries. It is robust, reliable and customizable.
CMS Typo 3
Magento
A flexible solution and collaborative approach
Choice of suitable technologies to produce both showrooms and e-trading websites
Integrate an Open Source solution that is as upgradeable as possible
Develop an organisation and work method to centralise
Meet the consumer countries and integrate their needs (means of payment, ERP, logistics, marketing tools)
Optimised design and user experience for all
Plan the addition of plug-ins, positive experience facilitators such as « store locators »
- Centralized management with single point of contact that enables Lindt International Digital Marketing to efficiently supervise the development of websites
- A local relationship with business trips around the world to meet country representatives, to design each version
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A dedicated team for the project, ” single point of contact ” :
- Design
- Development
- Hosting
- Corrective, preventative and upgrading maintenance
- Operational support
- E-business support
Focus: the efficient ”Roll out” mechanism
To ensure smooth and flexible deployment, Smile visits each country and carries out « Gap Analysis » (costing and planning based on the Master platform).
Results?
The specific needs of countries are taken into account very simply. Each month, customized versions of the master platform and developments requested for websites are delivered to deadline!
Smile now supports Lindt on other brand management projects (Analytics, SEO, contents) and design of innovative marketing solutions.
Migration to Magento 2 is planned for 2019. An opportunity for Lindt and Smile to go on another trip around the world together!