TECH FOR RETAIL: the trade show 100% dedicated to technological and digital innovations for all retail players in Europe!


SMILE participated this year in the European trade show TECH FOR RETAIL which was held on November 28 and 29 at Porte de Versailles in Paris.


The 2022 edition is a success! 240 exhibitors, more than 8,000 visitors and around a hundred conferences. Our team on site was delighted with the quality of the exchanges carried out on the stand and during dedicated meetings. Digital transformation, e-commerce of tomorrow, customer experiences and omnichannel, here are some of the topics that occupy retailers!

Our sales and marketing teams are particularly involved and have set several objectives to consider this event, a sucess: 

  • Be aware of the specific needs of retailers
  • Participate in the many conferences held those days and improve their knowledge
  • Answer questions from retail professionals about the evolution of their physical and online businesses
  • Present them our latest digital innovations
smiliens smiliens

Data and mobile to simplify and streamline online orders: the Ordeez project

A trade show is also an opportunity for our experts to speak out and honor our customers. This year, SMILE invited Philippe Jacquelinet, Entrepreneur and CEO of Captain Tortue to present his Ordeez project alongside David Renoux, irector of our Neopixl subsidiary specializing in mobile applications.

The subject ? Data, mobile app and online order tracking: how mobile technology is at the service of consumers to simplify and re-enchant their online shopping experience!

tech for retail

The room was full and many questions were asked and answered following this very concrete and practical customer testimonial.
Want to know more ? Do not hesitate to contact us, we will share the replay of the presentation with you!




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