Smile Group's female talents Nathalie Lambert


International Women’s Rights Day 2023: discover the portrait of Nathalie Lambert, Director of UX-Republic in Switzerland and Head of user research at the Smile Group level. A journey of the richest with 23 years of experience in the digital world. 

Nathalie Lambert

What is your position:
I am Director of UX-Republic in Switzerland and Head of User Research at Group level.
My mission is to support our customers in exploring their needs, defining and deploying tailor-made digital experiences, but also to reflect on the development of new products
I work on user research, service design and interaction design. Every project is an opportunity for me to combine innovation, usability and creativity
My role: to federate, animate, support, guide and give the vision.
What is your background?
I have an academic training business college with a career of over 20 years in the world of marketing.
I spent more than 15 years in retail, I started in brand and image marketing and then I was Director of Marketing, Communication and Digital.  I have supported the digital transformation of several brands.
I fell into digital in the early 2000s, I loved the richness and variety of subjects, innovation, the speed of the evolution of the sector, this enthusiasm for digital has never left me.

What is your vision of the place of women in digital technology?
 In my opinion, the place of women is everywhere in digital, a woman can intervene in all the positions related to digital because digital is absolutely everywhere, from digital marketing, and data analysis of pure development to UX design.
The digital sector is today one of the engines of the economy, it gives rise to many new trades and it is essential to make them equally accessible to women.
Digital technology opens up opportunities, and career opportunities for new entrants to the labor market and for people undergoing vocational retraining without gender discrimination.
What advice would you give a woman who wants to work in this sector?
Don’t put up a barrier, trust her, and dare to launch into the world of tomorrow! You may or may not be doing a job that doesn’t exist yet

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